ROME | From the 16th to the 18th of October


VRE -Virtual Reality Experience is the first Italian festival entirely dedicated to the immersive technologies (XR). The festival founded by Mariangela Matarozzo and produced by the Cultural Association Iconialab wants to explore how XR shape the world of tomorrow.

VRE is an international cutting edge showcase in which the audience could attend a selection of international VR works and VR Interactive, enjoy virtual experiences, attend live performances. The program also includes Masterclasses, Talks, Keynotes with XR top level professionals from across the globe.

VRE 2020 is a 3-days online and on site event with a program fully dedicated to immersive technologies and their impact in Arts (Cinema, Theater, Dance, Music, Painting), Business Area, Science, Medicine, Storytelling, Cultural Heritage, Digital Humanities. The Programme will include CINEMA VR with an official selection of film 360°, virtual experiences, Live Performances and Talks where some of the most influential speakers in the fields of VR/AR/XR will intervene.


Due to the Covid emergency, VRE20 will be in a mixed format: App for the official selection, streaming for Talk & Masterclass, on site for VR Interactive & Art Performing.

This will be an opportunity to enlarge our audience, people from over the world could attend the festival thanks to the App available wordwilde, and the streaming technologies.

VRE 2019

The first edition of VRE – Virtual Reality Experience was held from the 5th to the 9th of November inside the spaces of Caserma Guido Reni, part of Videocittà, the Vision festival created by Francesco Rutelli.

There were many protagonists in the VRE Talks who facilitated the exchange and circulation of knowledge about the world of virtual reality and immersive technologies: thanks to the valuable contribution of each speaker we were able to devote two days to discuss and problematics of a matter so full of suggestions. 

The VRE Awards and the Rai Cinema Channel Award were held during the festival. The VRE Awards have been decreed by an international jury and by a Young jury composed of under 25 years old.

The evening events were experimental and they were dedicated to the contamination between Arts and VR. VRFreedomlive was a concert which moved the participant to a VR cinema soundtrack.

Furthermore the theatre of Elio Germano and Omar Rashid in Segnale d’Allarme – La mia Battaglia VR led the audience to experience the theater through headseat.

The partners who believed and participated to the first edition have become co-protagonists of an innovative festival all around.

The VREFest is the beginning of a journey that will bring us to broad our horizons ever more and to look at the new frontiers that the worlds of immersive technologies and virtual reality have to offer.





VRE-Virtual Reality Experience is designed to explore and present the role and employment of immersive technologies in all kinds of fields: from entertainment to medicine, from art to Business.

The second edition of the festival will be hosted in October 2020 in Rome.

Are you a curious person who is passionate, energetic and loves innovation? You can be a part of an original and international festival entirely dedicated to VR/AR/XR.

You will be registered in the organization based on your personal experiences and attitudes.

To apply write to : and attach a photo and a short story about yourself.



It’s almost time for VRE – Virtual Reality Experiencethe international festival entirely dedicated to immersive technologies, which will take place from the 16th to the 18th of October in a hybrid format that combines virtual, digital and physical spaces.

To allow living the experiences  with greater emotional and sensorial involvement we chose two exceptional places: the wonderful Villa Marainiin the heart of Rome, which will host the Art Performances, and a space in the Maxxi dove where the VR Experiences will be set up.  

In addition to the physical places there will be a digital part; in fact the 21 Film VR Competition will be available on the Piattaforma Veer VR in a dedicated channel, Talks and Masterclasses will be hosted in theAula Magna di Unitelma Sapienza and broadcasted in streaming on the VRE 2020’s social channels, through the, tramite il software Stream Yard. 



From the 16th to the 18th of October,these are the dates of the second edition of VRE – Virtual Reality Experience, the international festival dedicated to the world of immersive audiovisual (video realizzati a 360°) con la finalità di diffondere il Cinema VR e di presentare al pubblico il ruolo e l’impiego delle Tecnologie Immersive (Extended Reality – XR) sui diversi territori: dall’intrattenimento alla medicina, dall’arte al Business, dalla valorizzazione del patrimonio culturale al business fino alla sostenibilità ambintale. 

Un festival che indossa una nuova veste ancora più virtuale anche a causa delle restrizioni dovute al Covid-19this year it will be mainly digital but will maintain a few locations for collateral events (Rome). The first sign of innovation comes from the creativity curated by Francesco Barbieri.


We are honored to have in our International Jury:

Jaehee Cho,  a game designer, is passionate about telling interesting and unique stories in various media. Founder & Creative Director of STITCHBRIDGE he was the director for the award-winning VR projects Team Hypnos’ “Imago” and Team Kalpana’s “Injustice”.

Pierre Emmanuel Le Goffexperienced director, competed in VRE19 and he won the Rai Cinema Channel VR Award with his Being an Astronaut. Being an AstronautHe is an expert in cinematographic production, artistic direction, television, storytelling and full-length films. He is a professional in art and design and he graduated from the Institut International de l'Image et du Son.

Rafael Pavonis an artist, a creator and producer of immersive works, he works with Studios of international relevance, such as Atlas, one of the most awarded studios in the world, on projects like the award-winning animated tale Gloomy Eyes (Annecy, Venice, SXSW, Sitges, Sundance +) Atom, a VR Interactive for Oculus Quest that was at Sundance, and Fragments, a documentary on outer-space that took part to SXSW, among other projects still in development.

Five young under 30 students from High Schools and Universities will be called to compose the VRE20 Young Jury.




A major transformation for a cleaner world and a more sustainable future is in place.

We have chosen to be a part of this through some conscious choices:

we decided to only use glass bottles and to avoid the consumption of paper, preferring to distribute materials entirely in digital form instead.

Thanks to the choice to be an entirely plastic and paper free event, VRE expresses the clear intent to start a new path, the first step to a much more ambitious project to undertake in time.

The eco friendly future that has as its background a larger social conscience and a larger sensitization towards environmental issues tied to the quantity and quality of resources of our ecosystem and to the use we intend to make of them.

We vow to arrange activities that will involve the new generations: young people, schools, the representatives of the cultural and artistic world with the intent to create a large network of knowledge, exchanges, reflections in which everyone will be able to be a fundamental and an irreplaceable hub of change.