For over 20 years Lorenzo was the Chief Executive Officer of the leading Internet companies in Italy. After this experience, he studies the new revolution of "immersive" technologies: Augmented, Virtual, Mixed Reality. He helps and support companies in the adoption of VR/AR. He analyzes the phenomenon of these realities and created a direct relationship with market operators in Europe and America, Universities and Business Schools, Agencies, Customers. This experience is available in a book: Realtà Virtuale e Realtà Aumentata. Nuovi media per nuovi scenari di Business.