Innovation, experience design, strategy and technology expert who worked for Google, Yahoo!, IBM, Spotify, and Atari; Nicola is currently part of the Accenture Digital where he is the Extended Reality Go-To Market Strategy Lead for UKI. With more than 15 years of experience delivering complex B2E, B2B and B2C digital solutions he has an extensive knowledge about mobile, immersive technologies, data visualisation, broadcasting, media and digital entertainment.